One of Asia’s most prominent and respected figures in luxury, Peter Cheung Chi-Sun launches PETER CHEUNG ASIA LIMITED, a strategic luxury branding consultancy specializing in strategic marketing and communications for the luxury sector, including industries such as fashion, hospitality, jewellery and watches, and media for Asia Pacific.
A marketing and communications expert with 20 years of industry experience in promoting arts and antiquities, high fashion, high jewellery and watches, Cheung brings with him a wealth of experience and network of contacts as he embarks on a new chapter of his career as Chief Executive Officer of PETER CHEUNG ASIA LIMITED. With a diverse and growing client list including esteemed French jewellery maison Van Cleef & Arpels, Parisian designer Gaspard Yurkievich, and internationally renowned Asian Amerian male model Philip Huang, Cheung aims to service multiple brands and luxury segments in strategic development in the Asia Pacific region.
Founder and Chief Executive Officer of PETER CHEUNG ASIA LIMITED, Peter Cheung was born in Hong Kong and educated in British Columbia, Canada. Today, Cheung is one of the most experienced and accomplished professionals in the luxury brand building and communications industry in Asia.
In 1999 to 2001, Cheung began his career at international auction house Sotheby’s as the Deputy Director of Public Relations and Special Events for China and Southeast Asia. After Sotheby’s, from 2001 to 2008, Cheung went on to rise through the ranks at Dior Couture Asia Pacific where he became the famed house’s Regional Marketing Director.
From Dior, Cheung migrated to Versace, this time as the Regional Vice President of Communications, Asia Pacific from 2008 to 2010. In 2010, Cheung transitioned and brought his expertise to the world of high jewellery and watches at Van Cleef & Arpels, whose exceptional growth within the Asia Pacific region was in part due to Cheung’s role as the Regional Marketing and Communications Director from 2010 to 2015.
Cheung also cuts an enviable figure as a permanent fixture on the esteemed “Hong Kong Tatler 500 List” in recent years; rubbing his stylish shoulders with everyone from media and industry heavyweights, to A-list celebrities